Salman selected first brand ambassador of Mountain Dew

Salman Khan will now send out a new message to his fans - ‘Darr Ke Aage Jeet Hai' - as the newly selected brand envoy of Mountain Dew soft drink.

"I love the high-action images of Mountain Dew and more highly the fact that it's not boring action but there is a message at its middle ‘Darr Ke Aage Jeet Hai'. I have spent time with the Mountain Dew team and I excitedly look forward to working with them," Salman, who has been chosen by PepsiCo India as the brand ambassador, said in a declaration.

Talking about the association, Deepak Warrier, marketing director, Pepsico Beverages, said: "Mountain Dew is powerfully anchor in the related consumer near of ‘Darr Ke Aage Jeet Hai'. Salman Khan embody this attitude and he has strong national call. We look forward to the company and are confident that it will be equally satisfying."

Separately from this, Salman endorses brands like Chlormint, Wheel and Dixcy Scott among others.